The deadly cup of tea epidemic

Cups of tea, as far as the eye can see.

That’s what happened when a long-ago friend discovered magic mushrooms.  

Black and white photo of someone pouring tea from a pot into a cup.

You need someone who’ll stop you making endless cups of tea, and get you working on your business.

She fancied a cup of tea, then carried on making them. In every cup, mug, jug, and bowl in her house.

It was like some kind of horrifying, very British, virulent tea epidemic.

Fear and Loathing in a Tea Shop.

That memory always makes me snort…

And it’s never left me, because there’s some kind of virulent tea epidemic that afflicts business owners too.

(Well, it might be coffee, or beer, or ironing, or laundry or something)

One of my most favourite procrastination techniques is to get everything ready to start…

Then I must just make a cup of tea.

Then I can start.

As soon as I have my cuppa.

That’s as far as it goes for me, most of the time.

But sometimes, the epidemic gets deadly. I’ve seen near-fatal cases of it: the business owner who doesn’t quite know how to start, so she does everything else in the entire bloody world first.

Trivia. Nonsense. Anything to avoid actually doing the thing she needs to do.

And all for want of someone to push her arse in the right direction.

Someone to take a quick look and say, “here — this is where you start, and this is how you do it.”

Someone to break the dangerous and destructive tea cycle destroying her motivation.



If you don’t know quite how to get started or where to start or even what you should be doing, I will sort you out.

All you have to do is sign up here:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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