The spiteful trousers of doom

Muffin. There’s a muffin top.


I’m wearing a pair of trousers I bought last year, which I haven’t worn for a few months and THEY’RE A BIT TIGHT. 

Photo of a maze in a garden

Sometimes you need a hand to help you through the business maze.

I mean, I’ve still got rock-hard abs in there but they’re covered by a squishy layer of Travelling to London.

Specifically, a layer of hummus. And cheese.

And a few more years than seems reasonable (I mean how the HELL did that happen?)

But worst of all? It’s all my own bloody fault.

I’ve not been running in ages (“too busy”).

I’ve not been to all my circus classes (actually too busy because I’ve been in London).

I’ve eaten lots of very tasty treats (“have to eat well because I’m in a hotel and can’t cook”).

But still I’m angry with my trousers. Like they maliciously and spitefully shrank in the wash.

So what’s the solution?

Get off my arse and slim down a bit. With a Fitbit. Because I like shiny things.

The point is, I need a little help.

From my pole teacher, from all the fabulous people in my pole classes, and from a small electronic gadget that’ll yell at me when I eat too much cheese and don’t move around enough.

This made me chuckle because this is just what my Small Business Superheroes Crew is like. Although instead of getting a small electronic gadget to yell at you, you get a small cheese-eating trapeze-swinging business coach and CopyCaptain.

Because although the problems and challenges in your business are your fault (they are — all mine are all my fault, too) the good news is this:

You have all the power to fix the problems, overcome the challenges, and build the business you want.

That’s pretty awesome. You’re not reliant on anyone else. You can damn well do it yourself, bollocks to the economy, to the political landscape, and what other people think.

And if you need a hand? Take mine. I’ll show you a clear, practical, simple way out of the business maze and give you a plan.

Sign up to my 49 Ideas here:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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