Losing limbs in the scarcity trap [new podcast]


Joe gets a bit tense when he’s hungry.

He gets a bit angry.


It’s a Fraser man thing, apparently. They come up with all kinds of conspiracy theories about how everyone’s plotting to keep them away from food.

It’s kind of funny to suggest “just doing this one thing then we’ll have lunch” and watch him explode.

Like poking an angry badger.

I get hangry too, but not to the same extent…

Anyway, it got us thinking about scarcity mindset and how, when you’re poor in something (food, time, money, love) it’s all you can think about. It’s a fascinating subject because that mindset is a treacherous thing.

It causes you to behave in a way that keeps you poor, hungry, busy, or lonely. It’s like a counterproductive vicious circle of misery and pain.

And you don’t realise you’re in it, because you have tunnel vision.

So we did a podcast about it. And that’s this week’s topic: Losing Limbs in the Scarcity Trap.

You can find it on:

iTunes: https://itunes.apple.com/gb/podcast/business-for-superheroes/id1064196077?mt=2

Stitcher: http://www.stitcher.com/podcast/business-for-superheroes-show/the-business-for-superheroes-show

And the RSS feed is here: http://businessforsuperheroes.libsyn.com/rss



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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