The secret ingredients of successful businessing

It kind of looked like something the cat threw up.

Not what you want to be looking at when you’re absolutely Hank Marvin and you just want to scoff a delicious curry.

My dosas were more like don’tsas.

First time I’d ever tried to make them, and it was an utter failure.

I mean, just look at them:

Sometimes you need someone to show you the right way to approach running your business.

I followed all the instructions. I used the right ingredients (three of them, it wasn’t difficult), and I did what they told me to do in the recipe. My dosas did not look like their dosas.


What I need is someone to show me how to do it. Someone who’s been making dosas for years, and who can turn them out perfectly.

This is what happens when we see something, look at the finished product, then try to “swipe” it.

It doesn’t turn out the way you hoped, and sometimes it turns out downright icky.

We feel like crap, like a failure, and give it up as a bad job…

…when actually all we need is someone who’s been there, done that, and knows what to try next. Knows how to tweak it just a little so we can get a different result.

A better result.

Or can say, “you know what? Let’s abandon that altogether, and try this instead.”

Because it’s okay to get stuff wrong.

But it’s better to find what works.

Usually, you can’t just look at someone else’s results and swipe them — you have to dig into the ingredients and find out how they put them altogether.

I will do that for you when you sign up to my 49 Ideas. I will open up the soft underbelly of my business and show you what’s in there. How I got it working. And how you can adapt it for your business (there’s no simple “swipe and deploy” here, because that’s a fast way to failure).


Go here and start profiting:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

0 comments… add one

Leave a Comment