How to spot lies and empty promises

“You want answers?”

“I want the truth.”

Photo of smoke

I want try and trick you with smoke and mirrors, I tell it like it is and help small businesses grow.

“You can’t handle the truth!” 

Colonel Jessop was kinda right in A Few Good Men. Most people can’t handle the truth.

You don’t want the truth.

You want me to reassure you that what you believe is the truth.

You don’t want me to tell you building a profitable business takes time and hard work.

You want me to tell you the latest skeezy “blueprint” is going to fix all your business challenges and dump a pile of cash in your pockets.

You don’t want me to tell you that putting in the groundwork and playing the long game will yield much better results.

You want me to tell you everything’s going to be amazing if you just keep doing what you’ve always done — but do it harder.

Well I can’t do that. Because I’m not a liar and I’m not a snake-oil peddler.

I won’t fill you full of promises about how “this one neat trick” will put six figures in your bank account. I won’t soothe your bruised ego by telling you that thing that doesn’t work will work if you just give it even more time and money. I won’t push on you a system that worked for me without explaining exactly how you can make it work for your business. I won’t spread nasty little lies about how this bright shiny object is the one and only FINAL solution to all your woes and I sure as shit won’t make you feel like a failure when something doesn’t work or you’re having a hard time, when all the lies make you feel exhausted and crappy and worthless.

I’ll never be the loudest voice you hear, because I can’t and won’t compete with all the slimy internet marketers out there. But I will always only sell you the truth. What’s working for me, and how you can make it work for you.

And you will never see me stray from my mission: to help small business owners grow, to feel confident enough to be more fucking interesting, to have more free time, and to increase their profits.

That, I promise you.

And you can find it all here:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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