How to avoid the Deadly Deadline Express

“I love deadlines. I love the whooshing noise they make as they go by.”

Me too, Douglas. Me too.

Do you ever feel like stuff is rushing at you like a freight train?

It can be easy to feel panicked and overwhelmed by approaching deadlines. I can help.

Or like that scene in Star Wars where Luke Skywalker is flying his x-wing along a trench being chased by bad guys when everything is zooming at you so fast you can’t tell what’s what?

Or when you’re running really really fast down a hill and you know you can’t stop?

That used to be every single day in my business.

Can you imagine how stressful that was? I guess you probably can, because most people I speak to, or who email me with their challenges, tell me overwhelm and anxiety is one of the biggies.

And it sucks. It sucks big hairy donkey balls (sorry Derek).

Because the world narrows down to the tight ball of panic in your chest, and you’re so focused on getting this thing done right now that you don’t stop to think if there’s a better way, or a quicker way, or if you even have to do it at all.

What you need is someone to give you a (metaphorical) slap with a wet fish, and shake you until you step back and get some perspective.

But that’s easier said than done, because that panicky thing needs dealing with right now.

Wouldn’t it be great if you heard whooshing deadlines less and less?

If that feeling of overwhelming panic could recede into the background?

It probably won’t disappear for good. Running a business means a certain amount of uncertainty.

Just every now and then, though, that’d be acceptable, right?


I still have the odd chaotic what the fuck am I doing moments — but I call up my mentor and take my metaphorical slapping — and I get some perspective, clarity, and focus.

I’d like to offer you the same.

My amazing headless-chicken recovery guide (otherwise known as sit the fuck down and sort your life plans out) will help you kick your doubts and overwhelm in the balls and start getting more done than you ever thought possible — and have more free time to sit in the garden and drink gin and tonics.

Get in here:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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