Do you put people to sleep? Or do you tickle their pickle?
What do you say when people ask what you do for a living?
Do you say, “I’m a builder and I’m passionate about bricks and I build big houses and”
Or do you say something that makes people go, “Ooh tell me more!”
I help business owners be more fucking interesting. Which at the very least gets people’s hackles up, cos nobody likes to think they’re boring.
As someone in a Facebook group replied when I answered the “what do you do for a living question”:
“That is important work, some are duller than ditch water!”
That happens when everyone’s looking around at what everyone else is doing, then just doing the same.
You end up looking like one of those sad old people in a beige coat and beige trousers and tartan wheely-shoppers.
You end up BORING.
It’s marketing incest, and it works like normal incest: everyone gets dumber.
Which is a shame, because actually most people are interesting. You just have to get them drunk and drag it out of them.
You’re interesting. In fact, you’re aces.
But it’s far too scary to be yourself, amiright?
Instead, you put on a professional mask and disappear into the wasteland of businesses that all look and sound the same.
Do you want more clients?
Do you want more sales?
Do you want to be able to charge higher prices?
Well then you’d better start being more fucking interesting.
Start right now.
Dare to look at what everyone else is doing, then give ’em the finger and do the opposite.
Suddenly, your business will stand out. You’ll get noticed. And, if you play it the way I show you, your profits will go up.
Come and join us. Have your pickle tickled. Stop that damn marketing incest.
I’ll show you how to be more fucking interesting so ALL your marketing is more effective. So you attract the kind of customers and clients who LOVE you. So you can charge higher prices that people’ll pay with a smile.
Start the marketing sexytimes here:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.