How to escape the business battery farm

The heaving writhing mass of feathers and beaks gradually became individual chickens.

Like one of those magic eye pictures.

It was enough to make your heart hurt: the poultry industry is a trade in misery. 

Photograph of two chickens on grass.

I hope you’re not really a battery business owner, crammed into a tiny cage… but is your mind free?

Pack as many in as possible, so they can barely move. Never see the sunshine. Never see the sky.

Just egg machines.

Then when they’re not productive enough anymore, they go to the slaughterhouse.

Misery and pain, followed by death.

But not for all of them.

We got to bring two of them home to The Dingle. Meet Shirley Bassey and Nugget.

Yesterday, a whole bunch of people turned up at a rehoming day to adopt some hens. We took them away from the mass of identical miserable chickens, so we can give them space to breathe and live and become happy little hens.

Now they’re not crammed in with identical chickens all doing the same thing, they’re already becoming separate little personalities.

Yesterday, I couldn’t have picked them out of the crowd.

Today, they’re Shirley Bassey and Nugget.

But they needed help. Sometimes you can’t pull your head above the heaving, writing mass of identikit chickens. They needed us to come and give them space.

I’ve just realised, that’s kind of what I do for business owners, too.

I hope you’re not really a battery business owner, crammed into a tiny cage… but is your mind free?

I’m here to give you breathing space. Permission to stand up and do something different from what everyone else is doing.

Let’s open up that cage that’s got you trapped doing the same old same old, and show you a different way.

A way that’ll let you stand out, be noticed, be loved, and be successful.

All it takes is that first step — sign up here:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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