What’s the first thing that comes to mind when you hear the words “mind blowing”?
Because my mind goes directly to the bedroom.
So it was extremely gratifying when Shahilla wrote this about being a Member of my Small Business Superheroes Crew:
“My first critique from Vicky was really valuable… but the second was mind blowing!! Vicky is a copy magician; I highly recommend you get ‘critiqued’.”
Shahilla had the same problem almost every small business owner I’ve ever spoken to has: when it comes to writing sales letters, websites, emails, and any other marketing two obstacles popped up and gave her the finger.
Firstly, she didn’t know where to start. She knew what she wanted to do — kind of — but that blank page is a bastard.
Secondly, the moment she put fingers to keyboard, her eloquence abandoned her and she struggled to get her messaage across — let alone be persuasive.
Her first draft wasn’t bad… in fact, it was much better than the average sales letter because she’s paid attention to what I teach over the years.
But it wasn’t good enough. So she sent it to me and asked me to critique it for her.
All my Superheroes get unlimited critiques from me.
So I went through Shahilla’s letter piece by piece, looking at the entire strategy as well as the copy and structure, and made her a video.
I pulled out all the important sales messages she’d already included, and showed her how to make them stronger.
I showed her how to create an emotional connection with her reader right at the start, and how to expand that connection into a relationship.
I showed her how to build the narrative so the reader wants to keep on reading, piling up the benefits.
And I showed her how to write a strong, compelling, valuable call to action at the end.
These in-depth, individual, tailored video critiques of your marketing pieces cost non-Members £450 + VAT (and are worth thousands if you do as you’re told). But when you join us, you get as many as you want for free.
I believe they’re the most value aspect of your membership of all.
You get to apply what I teach in the newsletters and teleclasses, then send it to me so I can make it even better before you put it out there in the world.
I know what’s likely to work, and what doesn’t work — so you can give your marketing the best possible chance of success.
I can stop you from wasting money on sending out sales packages that just don’t do your business justice — and show you how to write campaigns that are much more likely to work.
And I can help you get better and better at this marketing lark, so you can get money-making marketing out there faster and better than your competitors.
Why not start off by signing up for my 49 Ideas:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.