“I am obligated to give them 16 hours a week, and to be honest I hate it! I really resent them.”
So Becky, one of my Superheroes, told me during her Borrow My Brain consultation.
I hear ya, sista. I’ve been there, resenting the hell out of clients.
Becky’s a fitness trainer and she’s working hard to break out of what every other personal trainer out there does: rents space from a gym. See, in return for being there and touting for clients, the gym demands she train its customers for 16 hours a week.
It feels like working for free – it’s definitely working for far less than she’s worth – and I’m not surprised she resents it.
That resentment is like cystitis: the longer you leave it, the more it burns. Until eventually it’s like peeing razorblades.
And it’s depressingly common among business owners.
When I first started out, I was delighted at every client. Remember that feeling? It’s so exciting that someone wants to give you money for what you do — and it’s all your money, not your boss’s — right?
Then you realise you’re working really really hard to stand still. Bills go up, but your income doesn’t.
Nights out and holidays come along, but you’re struggling to pay for them. So you go without.
Weekends come along and everyone else is chilling out, but you’re slogging away.
And all because you’re giving away your goodies cheap.
It’s all their fault.
It’s your fault.
Just like it was my fault when I resented the work I was doing for my early clients.
But you can fix it.
So here’s my advice to you, grasshopper: take that burning resentment and use it constructively. Use it to motivate you to put your prices up. Charge more, work less. Offer something nobody else offers.
Hats off to Becky: she’s going all-out, ovaries to the wall to stand out from her competition and she is in one of the toughest industries around.
I have no doubt she’ll have ditched the 16 burning painful hours at the gym within 3 months because she’s doing what needs to be done.
And me and my 49 Ideas have got her back.
We’ll have your back too when you sign up:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.