“Now. I want it now now now NOW!”
Toddlers have no impulse control. Donald Trump has no impulse control. But you and me? We should be able to exercise a little patience…
The modern world is awesome, but it has a lot to answer for.
Immediate information is great… but it’s created a generation of toddlers.
I mean, can you imagine having to go to a library and look something up? Does it make you feel twitchy? I bet it does.
It makes me feel twitchy. If I want to know something, I want to know it now.
Which is fair enough. And yet… that patience we’ve lost is a good thing.
It’s an important thing.
Patience is fucking necessary to be successful in business.
Almost nothing happens overnight, and certainly not a successful business.
It takes time to build relationships, to find out what works, to work hard in pursuit of your Mission.
Wanna know why it’s so damn important?
Tune into this week’s podcast episode because I managed to persuade Ben Settle, the King of Villainous Email Marketing, to come and talk to me.
We started off talking about why we should be looking to supervillains to help us be more successful… and finished on the epic importance of patience.
Ben is wise. He’s successful. He knows his shit. He thinks deeply. And, even if he’s not your cup of tea, you can learn from him.
(Also, despite his villainous ways he’s a total sweetie, but don’t tell him I told you)
You can listen in here:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.