Today I’m giving you a little nugget of pure gold.
Way more value than I should give away free… and it doesn’t happen often.
So listen up.
Pull up a chair…
And I’ll tell you a tale of lost money and easy wins.
I had an accountant. A firm of accountants, in fact, quite a big one, for a few years. They were good, we got on well, and they kept me out of jail.
Then I met a chap. Kevin. He’s an accountant, too — except he’s not. He doesn’t like being called an accountant, because accounts is the tiniest least of what he does.
Kevin’s team takes care of all the day-to-day gubbins and accounting, and keeps you out of jail… but he also shows you how to use your accounts. How to make them work for you. How to pull out so much fascinating information you can see where your money is coming from and going. What your business might look like in 3 months, 6 months, a year, 2 years.
That’s what I want. I don’t just want to stay out of jail… I want to be able to increase my profits and reduce my outgoings and plan for the future. I want to be able to put my investments in my business where they’ll do the most good.
I want to understand my numbers.
Every business owner should understand their numbers, but most don’t.
When I called my old accountants to break up with them, they asked why — and I told them. I’d be getting so much more from Kevin.
“Oh,” they said. “We could do all that, but you don’t get that as part of your package.”
Never once, in all the years I’ve been with them, have they ever even hinted that they might offer more.
How much of my money could they have put in their pockets if only they had?
I went to someone who offered me something I wanted and needed.
And left someone who never even thought that I might be interested.
Most business owners concentrate so hard on bringing in shiny new clients and customers they forget all about the piles of treasure within their existing customers.
I can show you exactly how to dig that treasure out — and make sure your customers are so delighted, they keep coming back for more.
It’s far more cost-effective than huge campaigns to find new customers.
And much simpler, too.
Sign up to my 49 Ideas and I’ll show you:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.