Ben Settle is a copywriter and a semi-professional bum. He works about 10-minutes a day writing his daily email and then goofs off for the rest of the day. Ben discusses with me why the world needs more supervillains, not superheros, on this week’s episode. He also shares his thoughts on why your personal mission is so important as well as why arrogant clients are good clients!
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[1:15] Who is Ben? [4:00] Why should you be a villain? [8:10] What’s Ben’s most important business principle? [9:15] Ben thinks accountability groups are stupid. [10:05] When you have an important mission in your life, your path becomes clearer and easier to follow. [13:35] The best villains are super patient. They understand it takes time to build something meaningful. [16:20] How does Ben handle the naysayers? [18:00] Ben wants people to disagree with him. [20:40] You can work with arrogant clients, but you cannot work with people who are both arrogant and ignorant. If you find someone like this, run! [21:35] What are Ben’s thoughts on needy people? [23:40] How do you get over being needy? [31:00] Ben offers some advice for new copywriters trying to break into the space. [34:00] Who’s Ben’s all time favorite villain?
Want to know more? I’ve written a book, you know. You can get your mitts on it here.
If you’ve read my book and you’re ready to take the next step: brilliant. You could join my Small Business Superheroes Inner Circle here.
Want to read the transcript? You can find it here.