That’s not how this works…

Business is not the same as pizza.

But looking at the way business owners behave, you’d be forgiven for thinking otherwise. 

Photo of a cheesy pizza, one slice being lifted out.

Money and clients are not like pizza – when someone takes a slice, there’s still plenty left. Find out more here.

See, when you take a slice of pizza, there’s less pizza left for everyone else.

When you earn a big fee in your business…

There’s plenty for everyone else too.

I’m a copywriter, so I’m going to speak from my own experience — but it applies to pretty much every other industry too.

Most other copywriters are like schoolkids doing exams. You know, with their arm curled around their paper so nobody else can take a peek.

They’re like that with their clients, with their marketing, with their knowledge and skills.

Grasping and hiding and bundling it away.

Thinking there’s not enough to go around. Not enough clients, not enough fun, and certainly not enough money.

Well, they’re dead wrong.

There’s plenty for everyone, and we all benefit from sharing. You think my Superheroes Crew would work if I selfishly hoarded all my knowledge and experience?

Hell naw.

The whole point is that we share. We reach behind us and pull people along. We push those in front of us to do better, more, happier.

When we grasp and hoard and believe there’s not ever enough, we all suffer.

When we realise there’s plenty for everyone, and all those customers and clients will choose the businesses best suited to them, everyone profits.

What you have to do is realise that. The majority of people live life in a scarcity mindset. I used to. It took years to train myself out of it and realise there is enough and the only person capable of improving my life is me.

Once you start to grok that, everything changes.

You start to become you. Different. And you start to appeal to the type of customer you really want… and push away the ones you don’t for someone else to scoop up.

That’s how this works.

I can show you the details. I can show you how to take that business pizza and turn it into an everlasting keg of business beer, with enough for everyone.

Join us here and you’ll get everything you need to help you stand out from the crowd of beige competitors and find the clients you really want:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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