Your mission, should you choose to accept it, is…
…to identify your mission.
Because if you don’t have a mission, you’re drifting aimlessly along, taking customers here
and there, but never really getting anywhere.
Today, I want you to think – really think – about why you’re doing what you do.
Not just why your products and services are helping people, but what your business is doing for you.
What is your business’s purpose?
My business is here to serve me. I always wanted to live in a little cottage with some land and some chickens. And that’s what I’m doing. My next goal is to renovate the house. Then pay off the mortgage.
And so on.
Everything I do in my business is tied to those goals.
Why are you running your business? What do you want it to do for you?
Now ask yourself this: are you any closer to your mission? To your goal? Or are you spinning wheels, with your eyes on the prize but with your car careening off the road and down a stony slope?
Everything doesn’t always go to plan, of course, but the general trend should be in the right direction.
What direction are you heading in? Is it your chosen direction, or are you drifting along just paying the bills?
Because drifting along rarely leads to the life you truly want. Choose your life, then make it happen.
Make your business work for you.
When I spoke to Sarah during her Borrow My Brain session, she told me her mission… but what she was actually doing didn’t match up. Only, she didn’t have time to do what she needed to do.
Or so she thought.
During that 30 minute consultation, I dug into her business, her goals, and her vision of the future and showed her what she needs to do to get there. Then I showed her how to claw back an hour a day to get it done.
Because sometimes that’s all you need. As long as you’re making progress in the right direction, you’re doing okay. Now she has an extra 20 hours a month. That’s 240 hours a year. How much could you get done in 240 hours a year — especially if you have a clear plan and a clear idea of what you’re doing?
Shitloads, that’s how much.
Not ready to Borrow My Brain but still want some guidance to help make your business great? You’re in the right place.
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Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.