“Those trousers make you look like a chimney sweep. Can you Dick Van Dyke it up a bit?”
My husband’s thoughts on the high-waisted, rockabilly trousers I was rocking.
Or, thought I was rocking.
I had my favourite red lippy on, my hair all funky and with a 50’s quiff, and a tight t-shirt — and in my head I was totally channelling Katherine Hepburn.
In reality, though…
Joe was right. I did look kind of like a chimney sweep.
It was a hard truth, but it was a true truth.
I mean, wouldn’t you rather someone told you that dress actually did make you look like a hippo before you spent money on it? Or your new haircut turned you into the fifth Monkee? I mean, I’m all about wearing my own style and screw anyone who doesn’t like it — but chimney sweep was not the look I was going for.
(Nor is hippo or fifth Monkee, for the record)
Sometimes it’s better to hear a hard truth than a damaging lie.
Same in business.
So here’s a hard truth for you: your success is down to you — but so is your lack of success.
I used to look around and blame the economy, my competitors, potential customers who were too dense to buy… anything but myself.
Truth is though: all that past failure was my fault.
All the stuff that goes wrong in your business? Well, I could blow smoke up your arse and cover you in glitter and cuddles and tell you you’re perfect and it’s not your fault… but that wouldn’t help you.
It’s your fault.
But that’s a good thing, because if it’s your fault, it means you have the power to fix it.
As soon as you hand blame over to someone else, you hand your power to make things better over, too. You hear it every day:
“Oh that’s just the way it is”
“It’s the government”
“It’s the way things have always been done”
Ah. Okay then.
Those people can carry on enjoying their profound lack of success in whatever it is they’re complaining about.
You, though — you can fix it.
If you want to.
Look at your figures. What are your profits? What do you want them to be?
What if you signed up to my 49 Ideas email series, it will take you 30 seconds to sign up and if you put in the work, you’ll make more sales, increase your profits and put more personal cash in your pocket – AND run rings around your competition
Or, you could carry on as you are. It’s up to you.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.