Your dirty little secret laid bare

“God, I’m such an idiot.”

“Why am I so crap at this?”

“I’m so clumsy.”

“I’m such a muppet!”

Cartoon donkey looking sad.

Be kinder to yourself. Mistakes aren’t the end of the world, they are how you learn and grow.


You’d never speak to anyone else this way, would you? So why do you think it’s okay to speak to yourself that way?

Yesterday, I woke up actually thinking to myself, “I’m a fucking idiot.”

Hot on the heels of that little gem followed, “I overslept. I’m a nightmare of disorganised chaos.”

At which point, I slapped myself — mentally slapped myself — and told myself to stop it.

Because that is self-abuse and it’s unhelpful and damaging… and I think it’s incredibly common.

Here’s the dirty little secret we never speak out loud: we treat ourselves incredibly badly, for the most part.

We talk to ourselves like dirt. We’d never dream of speaking to someone else the way we talk to ourselves, right?

So instead, try this: be kinder to yourself.

I’ll try it too.

Because there is nobody in this world who’ll be harder on you than you.


There is no-one who’ll expect more from you than you.

No-one who’ll be less tolerant of mistakes than you.

No-one who’ll be meaner to you than you.

Everyone does it, but I reckon business owners and entrepreneurs are harder on themselves than anyone else.

Nothing’s ever good enough. It could always be better. Mistakes are not to be tolerated.

Well, that’s BULLSHIT.

I’m here to tell you mistakes are good — they’re how you learn.

Yes, you can always improve — but you’re doing better than you think.

So be kinder to yourself — and surround yourself with people who’ll lift you up, not tear you down. Who’ll tell you the truth, without sugar-coating it — but who’ll be helpful and constructive.

Start by signing up to my daily emails today:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.


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