Picture this: it’s 10pm, it’s dark, and I’m up to my hands and knees in soil, groping in the dark with a headtorch.
And trying not to knock over my beer.
Actually, you don’t have to picture it — look at this:
That’s me, planting all my lovely new vegetables, by the light of my headtorch.
Being mocked by my husband.
Because sometimes the important becomes urgent, and that’s what happened to me and my veg yesterday. (NOT “vag” as Joe misread it earlier via Skype.)
They arrived on Wednesday, see, all packaged in straw. Then they sat around, unplanted but in safety, all night and all day on Thursday.
Baby plants don’t do well out of soil for very long, especially in the beautiful weather we’ve been having. So we had to get them planted — only we had no space.
Cue the most hastily assembled raised bed ever and high-speed planting and watering, all while fending off greedy chickens. It took longer than I anticipated.
Hence the headtorch.
It was just important, with plenty of time… then it was urgent… then it was daft.
In gardening, and in business.
The important stuff — like bringing in a regular stream of new customers and clients, like paying your taxes, like filing your accounts — it gets neglected, because nobody really wants to do the work.
You jog along.
You put it from your mind.
Then it becomes urgent. Suddenly you desperately need new customers and clients because the work dries up (as work is wont to do).
Suddenly you need to pay your taxes tomorrow or pay a fine and where the hell are you going to find a massive pile of cash anyway?
Suddenly your accountant is yelling at you because your accounts are due in a week and you still haven’t sorted out your pile of receipts from the past year.
But I’d like to let you into a little secret: it doesn’t have to become urgent. Because the stuff you need to do can be fun! (Except paying taxes, I guess, that’s never fun — but it can be less unpleasant.)
Marketing is fun, if you’re doing it the way I do it.
If you set things up so you never have to make another cold call, or face another panic station because you’ve got nothing coming in next month.
If you do things a little differently from your competitors.
And as for taxes and accounts… well. I brought a special guest in to talk to my Superheroes about that just this week.
Join us and get access to all the exciting and fun marketing strategies I use, and that I share with my Members. Send me anything you like to critique, and I’ll help you make it better. And you’ll get access to all the previous critiques and teleclasses I’ve done with my Members, including the one on accounting from this week — which everyone thought was incredibly useful…
Like Julia, who said: “Brilliant teleclass today. Really useful, and unbelievably well timed as I’m just biting the bullet and moving all my accounting onto a proper cloud system and sussing out options.”
Stop stumbling around in the dark with a headtorch, and let’s get your business sorted and running smoothly. Set it up so you never have to worry about where the next customer is coming from again.
Get instant access to everything you need to grow your business here:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.