Business flirts: don’t date me

If you’re an All Or Nothing person, you need to read this.

I’m that person. When you do crazy tricks 4m above the ground on a bar hanging from two ropes, you kinda have to be.

Photo of a gril on a trapeze, hanging upside down.

In business – like in circus – there’s no room for half-arsedness. It’s all or nothing.


There’s a move in trapeze called the millwheel.

In essence, the trapeze bar becomes an axle or a spindle — you have one leg on either side of it, both hands on the bar, and then you plunge face-first towards the floor.

But rather than face-planting, you spin around the bar.

Like a millwheel.

It’s a great, dizzying move that looks really impressive to the audience and, like everything else in trapeze (and life) it takes practice to perfect.

It also takes 100% commitment.

The millwheel is an All Or Nothing move.

If you go into it half-arsed, you’ll end up with a floppy, unimpressive mess.

If you give it 100%, though, you’ll nail it.

I’m totally an All Or Nothing person. And I’ve discovered it’s not just circus, it’s everything in my life.

If I’m in, I’m 100% in.

I reckon running a business is the same.

All or nothing.

Go in with half-measures, and you’ll get mediocre results, and end up following the herd.

Go all-in, ovaries-deep, though, and you’ll get somewhere. It won’t always work out perfectly, but you’ll know whether or not you’re on the right track. You’ll know if you’re making progress or something isn’t worth continuing with.

There’s no room in business for half-arsedness.

There’s no room in the Superheroes for half-arsedness.

It’s an all-or-nothing group.

If you’re just after a bit of fun, a flirtation, a dalliance…

It’s not for you.

But if you’re ready to take your business to the next level, to make some profound and lasting changes for the better, to make more money, help more people, and find better clients and customers…

If you’re 100% committed and ready to do the work…

Want to dip your toe in the all or nothing mindset? Sign up to my 49 Ideas but be prepared to do the work:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.


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