The exploding spider marketing plan

There were exploded spiders all over the page.

They were supposed to be hands. A page full of hands doing different hand gestures.

But they looked like exploded spiders.

When you build up your skill, layer upon layer, and start slowly… the magic happens. Same with marketing your business.

Have you ever tried to draw feet? Or hands? Or both?

It’s trickier than it looks.

You end up with thumbs on the wrong side, strangely elongated toes, and stumps that really wouldn’t support a real body.

In the cartooning course I’m doing, we’re up to feet and hands. Learning to draw them in detail.

And the most important thing of all is: we start simple. With blocky, chunky shapes that vaguely resemble the shape of a real foot or hand.

My exploded spider hands were made up of lines for fingers and ovals or rectangles for the palms.

My feet look kind of like door wedges with blobby little toes.

But each day this week, we’re adding more detail. More nuance. More skill.

And by the end of this week, my feet will look like feet, and my hands will look like hands.

My point is this: when you set out to draw a perfect set of feet or hands from nothing, you end up with mutated limbs.

But when you build up your skill, layer upon layer, and start slowly… the magic happens.

Same with marketing your business.

There’s so much overwhelming information out there, so many ways to do things, so many bright shiny objects — and so many people yelling “dive in here, it’s really easy, the technology’s simple, it’s a system that’ll bring you customers on autopilot!” it’s easy to get blinded by the bling and sucked in by the promises.

The truth is, this stuff takes time to learn. The technology is pretty complicated, usually — or at least there’s a learning curve. And there are no systems — as far as I know — that’ll truly just spring into motion and bring you customers on autopilot.

But start at the beginning and build up, and fully commit to doing the work, and you can build a marketing system that will grow and grow, and bring you a steady stream of clients and customers. Then it’s up to you to keep them.

Most importantly, though: this takes time and patience. It won’t happen overnight.

The long game is waaaaaaay more profitable in the end.

If you’re ready to get started and build a marketing strategy and business that’ll grow and grow, I’ll help you put the building blocks together one by one — and be there to guide you every step of the way:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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