It’s voting day today in the UK. We’re having a General Election.
There’s a lot of fearmongering and bile-spewing from all sides — and I’m not going to add to it today.
Today, I’m going to point out two things:
- Politics is important. Really fucking important. Health, education, social welfare, transport, infrastructure, science, culture, the economy… everything matters. So politics matters. So please, go and vote.
- You don’t have to let politics dictate the success or failure of your business.
Whatever happens today and tomorrow, whomever gets in, it should have a minimal impact on your business. If you run a business that depends solely on government contracts, or which colour is in charge, you’re in deep doo-doo and you have no power.
If you set your business up so that you have a steady stream of customers and clients flowing into it, and build strong relationships with those customers and clients, you’ll find something pretty cool happens.
You’ll get some buffeting, for sure; you can’t escape the effects of politics and economics completely. But you won’t have to be scared of being sunk.
You won’t be dependent on economic policy or tax policy or regulation.
You will be in control of your own future success.
After all, isn’t that why you’re running a business in the first place? To put the power of success (or failure — it cuts both ways) into your own hands?
To create financial security for yourself and your family, rather than making someone else rich?
To help more of your customers and clients in the way you know best, rather than someone else’s way?
Whichever way you vote today, make a private vote for yourself and your business.
Take the power out of the hands of politicians, and put it into your business.
Create the systems and processes that’ll build a strong, steady future for you.
Then you’ll have nobody and nothing to blame but yourself if it all goes wrong. That’s the best motivation I’ve ever found for getting off my arse and doing what needs to be done — no matter how uncomfortable it may feel.
Best of all?
You don’t have to do it alone.
Sign up to my 49 Ideas and I’ll help you find higher quality customers and clients, sell more and more often, and build a business that can withstand any political fallout that might come your way:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.