Sometimes I think marketing is like walking round a corner in Labyrinth and finding David Bowie in an awkwardly steamy clinch with Hoggle.
You don’t know where you’re going, why you’re going there, or even where the fuck you are.
But when you get there, you’re confronted with something frightening and disturbing.
And as for how you get there, well…
You could go through the Bog of Eternal Stench.
You could listen to the talking worm and get sent in entirely the wrong direction.
You could try to figure out the two Door Knockers’ riddles and hope you make the right decision.
Looking at all the adverts on Facebook and elsewhere online at the moment, you could be forgiven for thinking that’s just what marketing is like: a bunch of “experts” trying to sell their ludicrously complicated funnels and making sure you’re so confused you throw your money at them so they’ll fix it for you.
Well, I don’t know about you, but I don’t want to spend the best (and fleeting) days of summer constructing an endless funnel that resembles Jim Henson’s Labyrinth.
I don’t want to spend weeks confused about what to do and how to do it.
And I definitely don’t want to be disappointed at the end of it all.
I’d much rather keep things simple.
Complicated leads to trying to do too many things at once, which leads to massive overwhelm and stress.
I know how that feels.
Every business owner knows how that feels. Amiright?
Simple is at the core of everything I do, and everything I teach.
Like Sir Didymus, I will show you the way out of the marketing labyrinth and usher you through the gates of Simply Getting The Good Shit Done.
I promise you it’s simple. Join here:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.