Episode 78: Slaying The Pricing Monster

Joe is back on this week’s episode! Joe and I discuss why you should never give discounts or cut prices in order to get the competitive edge. It will only bite you in the butt later on and you’ll be undervaluing yourself and your services. So if you shouldn’t cut prices, what should you do to bring value and be seen as ‘better’ than your competitor? Listen in to find out!  

Subscribe to The Business For Superheroes Show on iTunes or on Stitcher Radio.

The RSS feed is here.

Key Points

  • [3:10] Why does Japanese knotweed reduce property value?
  • [6:00] Giving discounts can cause nasty effects on your business.
  • [7:50] We know reducing prices is a bad thing, so what should you do if you and your competitor sell the same thing?
  • [10:30] If you’re selling crap, you should not be in business.
  • [16:15] If you’re cheap, you’re not seen as the expert.
  • [22:05] Vicky shares some examples of how you can make yourself unique.
  • [25:20] Don’t be afraid to tell the full story when selling your products and services. The details matter!

Mentioned in This Episode: Businessforsuperheroes.com Businessforsuperheroes.com/inner-circle Businessforsuperheroes.com/borrow-my-brain

Want to know more? I’ve written a book, you know. You can get your mitts on it here.

If you’ve read my book and you’re ready to take the next step: brilliant. You could join my Small Business Superheroes Inner Circle here.

Want to read the transcript? You can find it here.

0 comments… add one

Leave a Comment