Newsflash: your brain hates you

Do you ever have those dreams where you’re running through really thick air?

Like treacle? 

Evil lego jester juggling lego heads.

Struggling to focus because of all the different thoughts and to-do lists flooding your brain? Pick something easy and just get started.

For me, it’s usually when I have to save someone or run away from something. It’s like running through custard. It’s carrot-gratingly, epically frustrating, right?

And that’s just in your head while you sleep.

How much more frustrating is it when it actually happens in real life?

(Not in a weird alternative-universe Star Trek way, you understand)

There’s your Mission (you have a Mission, right?).

You know what you want.

You know what you have to do.

So why, for the love of Zeus, can you not get started?

It’s like, there you are, all prepared, when in pops this thought: “The washing machine’s just finished. I’d better get that washing out.”

“Oh, the chicken coop needs cleaning out. Oh, the laundry needs doing. Oh, the carpet needs combing. Oh, the grass needs hoovering. Oh, I seem to have turned into a crazy domestic goddess because I HAVE TO POUR WORDS OUT OF MY EYEBALLS ONTO A PAPER”

Stupid brain.

But do you know what the stupidest thing of all is?

As soon as I sit down and actually get on with it, I get into the zone maaaaaaaaaaan. I get into it. Nobody can stop me. I actually get a right cob on when it’s time to stop and chill out.

So I’ve found a little trick that helps.

When you’re thinking about All Of The Things you have to do, start with the most important.

Then when you’ve chosen the most important thing, make your first task tiny. Something simple, something easy, something you can just do.

But here’s the magic part: make sure it leads directly into the meat of the job.

Don’t lose the momentum you pick up by simply starting.

Starting is the hardest part of all.

And if you’re finding it tough to even decide… well, that’s where I can help you. I will cut right to the heart of your Mission and help you slash all the unimportant stuff out of the way.

Then I’ll kick your arse into getting started and carrying on.

Sound like something you could work with?

Sign up here:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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