Turn a little to the left… dip your chin… lower your eyelashes… tilt your head slightly — there! That’s it!
Repeat ad naseum, all day and all night.
This, ladles and jellyspoons, is the modern horror.
The Narcissistic Selfie Monster.
People so absorbed in taking pictures of themselves and posting them on social media, they miss out on what’s actually going on. And I have a theory about why this goes on (a simplistic theory, for sure, but I’m a simple woman).
Despite more ways to connect than ever, we’re getting lonelier and lonelier.
More and more disconnected.
Everything’s done online, remotely, at a distance.
And I reckon that makes people crave love, attention, approval.
It creates a very modern monster. The super-needy attention-seeker.
I know it well, because years ago I was that Monster. So I recognise it when I see it. And I see it everywhere, especially among teenagers (which makes me sad, because these kids don’t realise their worth and potential).
But more pertinently to you, I see it in marketing.
And that’s A Very Bad Thing.
Because neediness pushes people away. It scares them off. It puts the responsibility for your business’s success on the shoulders of people who might become your customers.
Neediness steals your power and control and hands it to Other People.
Nobody wants to buy from a business that’s desperate, do they? Or even a business that looks desperate.
I don’t think most business owners realise that’s how their marketing looks from the outside. They look around at what others are doing, see what’s “normal” and do something similar.
But when most of the marketing around you is born out of fear, scarcity, and desperation, that’s a terrible model to model.
It creates needy, desperate marketing that nobody responds to.
When you’re doing business from a place of confidence, of worth, of fun — you’ll attract the type of customers and clients you want. You’ll become a shining beacon of success and joy, and people will want to be around you and your business.
Sounds cool doesn’t it?
So what’s the downside to doing things differently? Well, I don’t think there is one. Other than sucking it up, taking a deep breath, and doing something that feels uncomfortable because it’s different from everything your competitors are doing.
But you don’t have to do it alone. There are more adventurers and Marketing Freaks out there.
Come and sign up for my 49 Ideas email series:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.