I was talking to a friend a couple of days ago. She shall remain nameless to protect the loony.
And we were talking about her Man Woes.
Specifically, how she kept running face-first into tiny willies.
And so she’s done with men (for now) while she works out a different strategy.
After I’d stopped snorting with laughter, and she’d stopped snorting with laughter, it got us talking about how ridiculous our brains can be.
Something’s not working, so…
We keep doing it.
Again and again.
In her case, it’s tiny willy after tiny willy (partly a metaphor for unsuitable dates, but also I think actual tiny willies).
In the case of business owners, it’s a marketing tactic or trick that doesn’t work, hasn’t worked, but it’s all they know and it’s what everyone else is doing… so they keep doing it anyway.
The business equivalent of running face-first into tiny willies, over and over again.
But we’ve all been there, because we didn’t know any different.
And that’s the key: what can you do differently?
Well, the answer is: a whole lot. A whole lot of really cool, exciting, fun stuff — because I’m all about putting the FUN back into marketing.
And I’m not about doing the whole lot all at once, or taking massive frightening leaps.
Progress is mostly made in small steps. You just gotta know where to start…
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.