Sometimes, everything goes to balls.
Like today, for instance.
One of those days where all your plans just go *pooooooft*
But I’m going to make like Buster Keaton and roll with it.
Buster Keaton is one of my all-time favourite actors, stuntmen, filmmakers, and acrobats. If you’ve never seen one of his films, shame on you. Rectify it immediately.
Even if you haven’t seen a Buster Keaton film, though, you’ll probably be familiar with this particular scene from the film Three Ages made in 1923. Buster puts a plank up between two tall buildings in a city, and uses it as a springboard to jump from one rooftop to another. It’s a massive leap, and he misses…
And falls several stories through those little sunshades you get over shopfronts. He shins down a drainpipe, drops through a window, slides through a hole in the floor, and ends up on a truck.
But here’s the thing…
He wasn’t supposed to fall.
He was supposed to make the jump.
Keaton fell into a net and was injured pretty badly… but when he saw the action shot of him falling, he decided to keep it. And filmed the rest of the fall later to fit in.
His plans went wrong… and inspired him to do that scene differently instead.
He could have wailed and gnashed his teeth (he certainly smashed himself up a bit), but he didn’t.
He gathered himself, reassessed, and got on with it.
Sometimes, your plans are going to go all to balls. The question is, how will you deal with it? What will you do?
If your plans have all gone toes up, and you’re not sure what to do next, here’s what you do: sign up to my 49 Ideas email series.
It’ll give you a clear set of steps to follow to improve your marketing and your business.
Sign up here: http://www.vickyfraser.com/49-ideas/
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.