Look around your industry.
Go online, look on LinkedIn, check out forums, and look around in the real world, too.
How many people are having fun with their businesses?
Very few, I’ll wager. Because when I look around at all the coaches and trainers and marketers hawking their wares to business owners, most of what I see is people being very professional.
Very dry and dull.
Where’s the life?
Where’s the excitement?
Where’s the fun?
So I’m going to go against the usual advice you’ll snooze your way through everywhere else and suggest this: put a blindfold on. Metaphorical or actual. And come up with a dozen ridiculous ideas about what you could do to market your business.
Ideas that’ll be fun and exciting. Ideas that’ll attract attention.
Ignore everything else that’s going on, because it’s all the same old shit.
You’re not the same old shit.
You and I, we’re going to put the fun back in marketing and business.
But to do that, you have to walk away from the herd.
And ignore the background drone.
What’ll get you noticed? What makes you feel a little bit scared and tingly?
Now do it.
And if you’re having trouble with your marketing – that’s my Thing. So mosey on over and sign up to my 49 Ideas. You’ll get access to a bunch of cool – and inexpensive – stuff you can do right now to get noticed and sell more:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.