Adrenaline shots for wilting businesses

Every time the season changes, I declare the new season to be my favourite of all the seasons.

Spring? It’s bright and shiny and green and vital.Everything seems to expand in all directions to the sound of birds and jingling. 

Sometimes you need to have a break from your business, but it’s good to have a clear plan to come back to.

Autumn is mists and mellow fruitfulness, golden evenings and crunchy leaves to run through (yes, I still do that).

Winter — at its best — is crisp and cold and coated with diamonds, and the air is so clear it seems to shimmer.

And summer is ripe and rich and golden and warm. And, if we’re lucky, dry.

Every now and then, Joe and I talk about moving abroad, but I think it’s our seasons that keep us here. They’re so different, and they change the colour, the smell, and the feel of everything.

I can see it in my vegetable garden: hot sun followed by a wash of rain means the plants are going to go mental… and when it’s dry for a few days, everything sits quietly, waiting.

And wilting.

Gardens have seasons… and so do businesses, I think.

I was talking to one of my Superheroes in our group call yesterday, and he told me he was feeling… flat. Uninspired. A little lethargic.

And was wondering how to kick himself out of his funk.

My answer? Well, I can only talk from my own experience and from what works for me, but I can tell you this: nobody can be on all the time. Sometimes, we go through a lethargic patch.

Here’s what I do to get myself out of it:


Because sometimes you just need a day or so to empty your brain and recharge, and that’s okay.

If I’m procrastinating, that’s another matter and I’ll kick myself up the arse… but if I’m having a seasonal moment, I’ll go with it.

Take a day to go walking, or read a book, or do some sketching, or simply stare at a film.

If you force yourself into action when you really need a break, you won’t accomplish anything useful anyway. May as well have the break, and come back next day refreshed and ready for action.

At which point, it’d be really cool to have a plan when it comes to your marketing, right?


So here’s exactly what you’ll need: my 49 Ideas email series.

Get it here and beat the summer funk:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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