Screw productivity, do this instead

Should. Should should SHOULD SHOULD SHOULD!

How often do you hear that word?  

Sometimes it’s okay to do nothing. It helps you regain focus and clarity.

How often do you say that word? How often do you say it to yourself?

All the things you should be doing. All the stuff you shouldn’t have done. All that productivity you should have been creating.

All that pressure.

All that misery.

Because everywhere, all the time, we’re bombarded with all that shit everyone else is getting done. Cranking out a book in half a day. Building an entire funnel in an afternoon. Writing 10 articles before breakfast.

And so, we think we should be doing all that stuff too.

I’m not immune to that pressure. I feel it too.

But do you know what I did yesterday?


I got up, opened my laptop, stared at the screen for a moment, then went and sat on the sofa.

I could have sat there at my desk, beating myself up over how much I have on my list, and yelling at myself that I should be cranking out the work… because there is work to do.

But what would that have accomplished other than guilt, shame, and frustration?

Sometimes it’s okay to do nothing. Sometimes you just need to sit and play a daft computer game, or read some fiction, or watch cat videos on YouTube, or go for a walk and get lost in the woods, or simply stare at a wall.

It’s good for you.

Because do you know what I woke up with this morning?


I had a little epiphany. And now I know what my ultimate aim is.

Do you know what yours is?

Do you know where to start?



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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