One wrong move and it’s fiery deathballs

Pffft. Flying a plane is easy.

Especially when you look at all those dials and knobs and buttons in the cockpit.

…said no-one ever. 

Running your business can be a bit like flying a plane – confusing and potentially life-threatening! My 49 Ideas can help guide you safely to earth.

We were at a Food & Flying Festival yesterday, meeting a friend who’d flown in to see us and eat cheese — and said friend let me sit in his cockpit.


I climbed in, arse-first (don’t ask — it seemed like the best way to get into the plane at the time — his face when I sat down said otherwise)… and immediately closed my eyes.

Because when I sat down, all I could see was chaos.

A bazillion knobs and dials and lights and buttons and no clue where to start.

(although the steering wheel thing on a stalk was ace, and had a red button on it that was crying out for someone to press it and go PEW PEW PEW PEW! So I did)

That dashboard in the cockpit was totally overwhelming.

Until Rich explained it to me.

“That, that’s the artificial horizon. There’s the compass, and that’s another compass. Fuel gauge, temperature, altitude. And that’s showing the pitch and turn angles.”


Suddenly, it all made… if not sense, at least it wasn’t chaos any longer.

I could see why all those instruments and knobs and dials were there, and what they were doing. And I could see how, once you’ve learned where they are, you’d just look at the thing you need to know right then.

Sometimes, I think marketing a business is a bit like an aeroplane cockpit dashboard. There’s a bazillion knobs and dials and bright shiny lights, and buttons to press, and levers to pull… and if you do the wrong thing, your world might end in a fiery deathball of woe.

Or that’s how it feels.

But the good thing about a business is, there are very few things you can do that’ll end in fiery deathballs.

So you can press some of the knobs and pull some of the levers without destroying things.

Doesn’t make it any less overwhelming, though, does it?

So it helps to have someone on hand who’s pressed all the buttons and pulled all the levers, and survived, and found out what works and what doesn’t, and can show you where to start.


Sign up for my 49 Ideas email series and I’ll help you decode the marketing cockpit and show you exactly where to start to grow your business:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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