When you start achieving what you want, people start flinging poo at you.
Jill, one of my Superheroes, has taken what I teach and run with it from day 1. The second she joined my group, she did stuff.
Now she’s seeing the rewards…
…and the poo.
She posted this in our private email group yesterday:
“Is being good at marketing a bad thing? So someone said to me today ‘…but you’re so good at marketing yourself…’ (btw I’m not, I just do what vicky tells me), like it was a bad thing. That I couldn’t be a good pilates teacher and be a good marketer at the same time??
“What’s that all about?? Anyone else have this? I’m just learning and reading and taking as much advise as I can from those who know – the same opportunities are open to everyone – it’s annoying!
“Anyway, I’m taking heart from the great Dan Kennedy who says ‘the best people at business are those who are the best marketers’ – or something along those lines.”
I think it happens to most business owners when they start to see results, and it’s usually born from envy.
You start out being superb at your Thing — pilates, in Jill’s case — then you have to get good at marketing your Thing.
Because you can be the best pilates teacher in the world, but if you’re crap at marketing yourself, nobody will ever know about you.
Bottom line: you cannot help the people you serve if they don’t know you’re there.
In fact, if you run a business and you’re not learning how to market yourself well, you’re damn selfish.
Because if what you have to offer people will help them, if it’s of value to them, if it’ll improve their lives in some way, you have a duty to reach as many people as possible. Don’t you?
And as for those people who think that marketing is somehow dirty or takes away from your core business… bollocks to them.
They know not of what they speak.
As Jill said later: “If people don’t know about you, how are they going to buy off you?”
One of the pillars of success is choosing whom you associate with.
Jill, and the rest of my Superheroes, are committed to serving their clients and customers as well as they possibly can — and part of doing that is marketing yourself as well as you possibly can.
Take your first steps to marketing greatness by signing up to my 49 Ideas email series:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.