Wisdom from Pink Leopard on a Mission

I had an email from a Pink Leopard the other day. She’s reading my book and emailed me in response to a question I ask in it.

Why do you do what you do? What drives you? 

Be like the Pink Leopard who emailed me, and think about your business and life Mission.

Here’s what she said:

“Hi Vicky,

Started reading my (your) book and I’m loving it so far…and I got round to the “why” bit. I’m going to soak up and take on board all of your words of wisdom and number 1 was emailing you my why…so I’m doing it 🙂 It’s something I think about a lot because sometimes I don’t think I’ve got it nailed. But I really want to ingrain it in to my brain and use it to motivate me every day. My initial why was to start my own business so I could work from home and be on my old schedule and that’s happened. And I’m loving it.

But also why I need something now to progress me further.”

My Pink Leopard has nailed it: without really understanding why you do what you do, what drives you, you will always struggle to do what you need to do to succeed (whatever success looks like to you).

I used to call it my “why”…

Now I call it my Mission.

Sounds a bit goofy, I know, but it helps me.

My Mission is twofold, and I reckon yours should be too. A Mission that your business serves — mine is to help small business owners struggle less, thrive more, and enjoy their businesses and lives.

And a personal Mission — mine is to create a lifestyle that serves me and Joe, and gives us enough time to do the things we want to do for fun. (Of course there’s lots more detail in there that I’ll share another time… but rest assured it involves lots of time for circus shenanigans)

What’s your Mission? Is everything you do in your business serving that Mission and taking you closer to the life you want to live?

If not, do you think you’d benefit from a little help?

Do you need a little help deciding what your Mission should be?

Sign up here — it’ll help you gain focus and clarity, and then Get Shit Done:




Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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