Blog

"Take that frown and turn it upside down!" Said with manic Stepford-Wives glassy smile and empty eyes.  Just another meaningless platitude from people who can't cope with the real world. Well, here's my antidote to that: keep your frown and use it to power yourself to success. In a world filled with fake positivity and [...]

One of my Superheroes asked for book recommendations the other day. She's been working her way through the marketing masters, and is nearly at the end of Dan Kennedy's 35,296 (bloody excellent and readable) books.  She wants to know who to read next. Good question, and I have a bunch of suggestions for her -- [...]

Kick Sunday night dread in the fork

Psssst. I'm gonna let you into a little secret. But you can't tell anyone, okay? I hate Mondays.  Yeah, yeah, I know -- the modern, "with-it", head-unfucked business owner and entrepreneur should love Mondays, right? That's what all the cool kids are saying: if you hate Mondays, you must have a shit business. Well, I [...]

Love doesn’t pay the bills, toots

I've just come up for air. From total immersion in a book. A real, honest-to-megatroyd, hardback book of short stories by Stephen King: The Bazaar of Bad Dreams.  The stories are mostly superb, but I'm totally buried in one particular story -- longer than most -- called Ur. It's about the Kindle, written when the [...]

Slaying the pricing monster [new podcast]

If I could give business owners just one simple piece of advice that could transform their lives, it's this... Put your prices up.  Easier said than done, right? Maybe. But if you understand how pricing works, how people work, it's much simpler. Go and listen to this week's podcast in which Joe and I slay [...]

No Goblin Kings here, amigos

Sometimes I think marketing is like walking round a corner in Labyrinth and finding David Bowie in an awkwardly steamy clinch with Hoggle.  You don't know where you're going, why you're going there, or even where the fuck you are. But when you get there, you're confronted with something frightening and disturbing. And as for [...]

Scared of political doo-doo? Read this

It's voting day today in the UK. We're having a General Election. There's a lot of fearmongering and bile-spewing from all sides -- and I'm not going to add to it today.  Today, I'm going to point out two things: Politics is important. Really fucking important. Health, education, social welfare, transport, infrastructure, science, culture, the [...]

The exploding spider marketing plan

There were exploded spiders all over the page. They were supposed to be hands. A page full of hands doing different hand gestures. But they looked like exploded spiders. Have you ever tried to draw feet? Or hands? Or both? It's trickier than it looks. You end up with thumbs on the wrong side, strangely [...]

One-night-stands won’t make you money

What drives you wild? For me, it's stroking the insides of my elbows and the backs of my knees...    It's not obvious. It's not the kind of thing a one-night-stand would know. Joe, though... he knows. We've been together for quite a few years now and he knows me very, very well. He knows [...]

Business flirts: don’t date me

If you're an All Or Nothing person, you need to read this. I'm that person. When you do crazy tricks 4m above the ground on a bar hanging from two ropes, you kinda have to be.   There's a move in trapeze called the millwheel. In essence, the trapeze bar becomes an axle or a [...]