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Let's start with something so simple you'll wonder how much difference it can really make.   It just takes a small shift in perspective but it will transform your business. It will mean people not only read, but act on your marketing. Are you ready? Here it is... You are not your customer. Your marketing [...]

Let’s start this blog post with something profound. Something that will be the foundation of everything else you do with your marketing and copywriting. Let’s start with the most important question in the universe. Why? I don’t mean, why start with that. I mean that the most important question of all is “WHY?” That’s not [...]

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