Joe and I discuss why having a scarcity mindset can be so toxic for you and your wellbeing. Have you ever been so poor where money was the only thing you could think about? Well, those thoughts help you get off your butt and take action, but they can have awful consequences if you have [...]
Joe and I discuss why being a celebrity is important. Now, if you believe celebrities don’t have any influence on you, then you’re sadly mistaken! Celebrities are seen as leaders in the industry, whether you like it or not. This is why it’s important for you to become a mini celebrity in your own niche. [...]
James Daniel is an award winning copywriter. Although he does a variety of fantastic work, James discusses direct mail copywriting and how you can stand out from the crowd and send eye catching pieces to your potential customers and clients. James believes writing in a conversational style is the best (and proven!) way to get [...]
By the time this episode is released, it will be my birthday. Yay! Birthdays! Today, Joe and I discuss the harmful 24/7 entrepreneur hustle mentality which is, frankly, very damaging to one’s well being. There’s nothing in the world that’s worth the pain of stress. If something stresses you out, kill it as quickly as [...]
I've just came back from Cleveland and am completely knackered. Why did I go to Cleveland? To see Dan Kennedy, of course! If you don’t know who he is, well, simply put, he’s a genius who has been in the marketing/copywriting industry for the last 40 years. I discuss some of the takeaways I learned [...]
"AHHHHHHHHHHH! OH YESSSSSSSS!" Behold the sound of a bazillion wannabes having a little moment over the latest guru pronouncements on InstaBookApp. They stare, transfixed, at a copied-and-pasted quote lovingly overlaid on a pretty background and get a little hit of happiness. It feels just like doing something. Plus, they've killed another five minutes not actually [...]
Joe and I discuss why free is for fools. When you price yourself on the range of ‘free’, your potential clients are also going to treat you like you’re ‘free’. For example, one of my Inner Circle members had the unfortunate event of experiencing a nasty potential client walk all over her. Busy people will [...]
I'm back from Ireland this week and with Joe again! Today’s discussion dives into introverts vs. extroverts. Do introverts run better businesses than extroverts? Do they sell better products? Do extroverts get paid more because of their more outgoing personality? Let’s find out! Subscribe to The Business For Superheroes Show on iTunes or on Stitcher Radio. The RSS feed is here. [...]
Kim Krause Schwalm is a direct response copywriter and overall powerhouse of fantastic information for women in copy. She has lead a very successful career in corporate before transitioning into freelance writing. As an A-list copywriter, this is a show you don’t want to miss. Subscribe to The Business For Superheroes Show on iTunes or on Stitcher Radio. The [...]
I received an email judging my ‘unprofessional’ use of profanity like the word ‘vagina’. Ignoring the logistics of whether or not that word is a ‘bad word’, I discuss why these letters are important! What can we learn about vaginagate? Subscribe to The Business For Superheroes Show on iTunes or on Stitcher Radio. The RSS feed is here. [2:10] Vicky [...]