Podcast

Episode 5: Storyselling

On this episode of the Business for Superheroes Podcast, I am joined by my husband Joe to talk about 'storeyselling’, because the secret of selling has always been "a damn good story". I will share my insights on why stories are so powerful and why it’s essential to use them in all of your marketing.    On this podcast [...]

On this episode of the Business for Superheroes Podcast, I am joined by my husband Joe to talk about why some stories are sticky, while others tend to die sad, lonely deaths. I will detail key elements that a story must have to make it sticky.   On this podcast for small business owners and other creative professionals, [...]

On today’s show, I will talk on the benefits of finding a niche for your business and how it can be highly profitable to do so. Finding a niche can also be mutually beneficial for your business and for your customers. I will also touch on other ways you can think about a niche and share examples [...]

I am joined by my husband Joe to discuss why discounts can be dangerous and damage your business. Instead of offering discounts, consider giving special offers and adding value to your product or service. Also, start thinking about how you can up your prices.     On this podcast for small business owners and other creative professionals, [...]

Episode 1: Marketing Is Not A Dirty Word

Welcome to the first Business for Superheroes Show Podcast. Today I am joined by my husband Joe. Going back to the beginning of my business after I quit my job, I found myself feeling stressed about being “totally unemployable”. I was lucky to receive an offer to do some freelance work, but my method of getting new customers was to hope someone turned [...]

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