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Dodging the business poo

When you start achieving what you want, people start flinging poo at you. Jill, one of my Superheroes, has taken what I teach and run with it from day 1. The second she joined my group, she did stuff. Now she's seeing the rewards...  ...and the poo. She posted this in our private email group [...]

Love doesn’t pay the bills, toots

I've just come up for air. From total immersion in a book. A real, honest-to-megatroyd, hardback book of short stories by Stephen King: The Bazaar of Bad Dreams.  The stories are mostly superb, but I'm totally buried in one particular story -- longer than most -- called Ur. It's about the Kindle, written when the [...]

Get your mind-blowing wordgasms here

What's the first thing that comes to mind when you hear the words "mind blowing"? Because my mind goes directly to the bedroom.  So it was extremely gratifying when Shahilla wrote this about being a Member of my Small Business Superheroes Crew: "My first critique from Vicky was really valuable… but the second was mind [...]

It’s like half of the world has disappeared. A strange and mysterious neurophyschological disorder called hemineglect can cause people to disregard — or not notice at all — half of what’s in front of them. Literally. Look at this: a patient was asked to copy the drawing of the house… but they only copied half [...]

Business suicide squad destroys sales

Supervillains. Superheroes. Splosions. What's not to like? Well, Suicide Squad, that's what.   Didn't even get to the end of it last night, and it's rare I leave a film unfinished (easily pleased, me)... and a little pissed off that my hopes were dashed. See, I love comic book films. I spend a fair amount [...]

Lubing up your word funnel

People all over the world are choking. Choking on lumpy messages that actively get in the way of them buying. And it's a crying shame. I see emails that are filled with long words and longer sentences, so you're asleep before the climax. Sales pages that read like a drunken spider's staggered across a school [...]

Retrieve thumb from butt and do THIS

HANGRY. I was HANGRY. Spaghetti with salt and pepper and dried herbs. And a drizzle of olive oil, because I'm not a complete peasant.  That was my lunch the other day. Why? Because I had no bread to make peggses on toast (that's poached eggs for you non-Dinglers) and no discernable vegetables in the house. [...]

“The tendency for entropy to increase in isolated systems is expressed in the second law of thermodynamics -- perhaps the most pessimistic and amoral formulation in all human thought.”  Greg Hill and Kerry Thornley put it rather poetically in their 1965 Principia Discordia. Everything tends to chaos. I’m not merely being nihilistic, here; I’m being [...]

This is how you do it

I stumbled across this little gem in a Facebook group I lurk in the other day. The author, Mike Heath, gave me permission to share it with you – because it's bloody gold. Now, pay close attention:  I know sometimes we get caught up in our own little marketing bubbles, so I thought I'd share [...]

As well as sharing the good ads with you, I like to share the donkeysnot ads, too. Like this one, for example. This dropped through my door yesterday morning. What's wrong with it? Oh, let me count the ways. I'll start with the image, because that's the first thing the eye is drawn to. It's [...]

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