It’s all about your customer. Without him, you’re sunk. You wouldn’t have a business.   Of course, you know that – and I know that – which is why I’m always so surprised that business owners put so little effort into getting to know their customers. Most businesses create their product and push it out [...]

Let’s start this blog post with something profound. Something that will be the foundation of everything else you do with your marketing and copywriting. Let’s start with the most important question in the universe. Why? I don’t mean, why start with that. I mean that the most important question of all is “WHY?” That’s not [...]

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