Business Plan

Do you know your numbers?

I'm late! I'm late! For a very important date! Or at least, for today's blog post. And that's because I'm catching up from being at a dental technology event on Friday. I was there all weekend after getting up at silly o'clock on Friday morning. Yep, you read that right: dental technology.  I was there because [...]

Here's why your New Year's Resolutions won't stick: it's really easy to stand up at midnight on a somewhat arbitrary day and declare you're going to do (or stop doing) something.  But then you wake up the next day and have to actually do it. That's the hard part. What most people don't realise is [...]

“Where do you get your ideas?”

How often do you contact your list? Every now and then? Once a month? More often?  You know my feelings on this. I mean, I post my stuff every day, even if you don't read it every day. One of the things I'm often asked is, where do I get my ideas? How do I [...]

Leonardo Da Vinci’s to-do list looked somewhat different to mine. And yours, I’d wager. Much cooler, for a start.  We do have one thing in common, though, Leonardo and I: we both carry around a notebook in which we write or draw anything that interests us, fascinates us, excites us… “It is useful,” Leonardo wrote, “to [...]

I had all sorts of weird dreams the other night. Slept dreadfully, in fact, because something was happening the next day that I was somewhat apprehensive about. I was off to have a photoshoot.  Images I can use on my website, in my marketing materials, that kind of thing. And I was apprehensive because I hate [...]

Do you have a Zombie Plan?

Do you have a Zombie Plan? Are you ready for the upcoming apocalypse? No, I haven't gone all tinfoil-hat survivalist, but we do have a Zombie Plan, Joe and I. Partly for fun, partly because you never know what's going to happen. I was doing a little internet mooching the other day, and stumbled across [...]

You are not a tree!

You're not a tree. If you don't like where you are, move!  I can't even remember where I first saw that, but I loved it. Because one of my pet peeves is people whining about shit they could change, but then not changing it. And you wouldn't believe the excuses you get when you suggest [...]

Like a drunk clutching a lamppost

A few words of wisdom from David Ogilvy, legend of the ad world: "Use research for illumination - not for support, like a drunk clutching a lamppost."  Market research is an important tool in the business box, but when it comes to actual, real-life predictions it's about as reliable as Nic Cage on a bender. [...]

Good advice I read on the internets

Mooching around on Facebook a few days ago, I read something that I thought I'd like to share with you. I think it came from a chap called Tim Castleman, but I'm not sure.  Anyway – it was good advice. "Look at the person living the lifestyle you want, not the income you want." It's [...]

I realised a few days ago that I have limited control over my facial expressions. You see, I'd been standing in front of the counter at the post office in a village near Great Malvern for a good 3 or 4 minutes. There was nobody in front of me, and the two ladies behind the [...]

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