Expert

Why you should always sniff your experts

Would you eat regurgitated fish? Are you a penguin? Sometimes I think the business world is just filled with baby penguins, gorging on regurgitated information.  Information that was useful and interesting, once... but now it's like chewed-over fish, vomited out by self-professed "experts" who don't really understand it. It's easy to fall for it, too, [...]

Are you trapped in the Friend Zone?

"HELP. I need a professional expert like you! X" ^^ landed in my FB messages a couple of weeks ago from an acquaintance I've not seen off FB for years. So I pinged back a quick message with an outline of how I could help, a couple of pointers, and my fee. *crickets* *tumbleweed* It [...]

Swallow this bitter pill and make money

"Those trousers make you look like a chimney sweep. Can you Dick Van Dyke it up a bit?" My husband's thoughts on the high-waisted, rockabilly trousers I was rocking.   Or, thought I was rocking. I had my favourite red lippy on, my hair all funky and with a 50's quiff, and a tight t-shirt [...]

Want an extra 20 hours a month?

Your mission, should you choose to accept it, is... ...to identify your mission. Because if you don't have a mission, you're drifting aimlessly along, taking customers here and there, but never really getting anywhere. Today, I want you to think – really think – about why you're doing what you do. Not just why your [...]

Ready to stop drowning? Read this

I used to have a recurring dream about being swept away by a tsunami. We'd be on a beach, the waves would be doing their thing... Until one moment, the waves would recede down the beach -- and keep going. And going. And going. The beach would stretch out further and further away, exposing rocks [...]

All hail the bullshit bingo meter: good things come to those who wait. Ever wanted to bitch-slap people who come out with that inanity? Yep, me too.  I want to shriek "NO NUMBNUTS GOOD THINGS COME TO THOSE WHO WORK FOR THEM" But like all clichéd inanities, there's some truth in it. Patience is a [...]

Remove spike from butt and STAND OUT

What lengths would you go to, to fit in? Are you like this puffin?  *disclaimer* I have no idea if the following story is actually true, but it made me laugh and cry. *disclaimer ends* So, biologists wanted to reintroduce puffins to the islands of the east coast of the USA. Puffins are really social [...]

That’s not how this works…

Business is not the same as pizza. But looking at the way business owners behave, you'd be forgiven for thinking otherwise.  See, when you take a slice of pizza, there's less pizza left for everyone else. When you earn a big fee in your business... There's plenty for everyone else too. I'm a copywriter, so [...]

Maybe they’re right about you…

"Your little business looks like fun, but when are you going to get a real job?" The words twist in your gut, because secretly, you've asked yourself the same question, haven't you?  All those sideways looks from well-meaning friends and family, worrying that you won't make it, wondering what you're doing and why you don't [...]

No unicorn farts or arse glitter here

Sometimes, when you've been drinking your friends exciting homebrew liqueurs, something real happens to make you cry. And it's not the UK's Eurovision entry.  Nope, this is a happy cry. Because on Saturday night, this arrived in my inbox: "Been contemplating life whilst in the bath with a glass of Guiness, and just finishing Dan [...]