Pricing

Cake or death?

If I offered you a choice between cake or death, what would you choose? Cake, right? Of course. It's a no-brainer of a choice. What do you offer your customers and clients when you sell to them? Cake? Or death? Is there a really sweet offer in there that's good enough to eat on its [...]

Have you ever cut your prices in response to your competitors doing so? Or thought that you could cut prices and make up for it with volume? I’m going to show you why that’s a really, horrifyingly, amazingly dangerous thing to do to yourself and your business. Are you sitting down? Good. Okay, now imagine [...]

It's okay to make a profit. In fact it's a good thing. Even if you're following a vocation of some kind, or running a charity, or doing something that helps someone. Why?  Because if you don't make a profit, you can't run your business (or charity) and you can't help the people you want to. [...]

Have you heard of Rapha? Probably not if you’re not a cyclist. I hadn’t heard of them until a I read a story in The Guardian that made me chuckle.  It seems Rapha, a cycle clothing company, is either loved or hated by the cycling community. You see, a few months ago, Rapha unveiled a [...]

"It’s 11pm on Friday and instead of spilling out onto the pavement outside a pub in east London with a large glass of white wine in hand, my only tonic is filtered water and my whirring laptop my only company. Welcome to the world of freelancing. […] While a few still perceive a freelancer as [...]

The freedom to do… ?

I've been jumping up and down in impatience over the past couple of weeks, because I'm itching to get started on refurbishing The Dingle. But I've also managed to fill up every weekend with things to do... then, when the weather is good, it seems a shame to waste it indoors.  Which means we've not [...]

"Ooh, you're a <insert profession here>? Excellent! Can I buy you a coffee and pick your brains?"  How many times have you heard that? If you're in a similar industry to me, I'll wager you've heard it more than once. And I'll also wager that after the first time or two, your heart sinks. Because [...]

My mentor Jon cracks me up. He's permanently baffled by his wife (and women in general, I reckon – which makes me laugh because although we're not the same, we're not that different. Are we?)  Anyway, his missus went off to a yoga retreat, and to get the full benefit of it she had to [...]

Here’s what taking action can do for YOU

Yesterday, I talked about putting barriers in front of yourself and creating your own restrictions – because they're the only real ones you face. The ones you create in your mind. Everything else is just an excuse (and yeah, I don't care if that "triggers" you, or whatever – it's true. I know when I'm [...]