relationships

  Today, I’ve got five tips you can use to make your writing easier and funner. Okay, here goes. These tips are in no particular order, and you don't have to do all of them every time (but I'd recommend you do).  Writing Tip #1 Make a very simple plan. Spend five minutes on it. [...]

Five myths about email marketing

Throughout my blog posts and my book Business For Superheroes, I bang the drum about contacting your customers and prospects often. The easiest and most profitable way to do this is by email, using software like Ontraport (which I use), AWeber (which I used to use), MailChimp, Infusionsoft, or similar. It works. It works for me, and [...]

My best friend moved to Cornwall a few years ago. I live near Leamington Spa, about 250 miles away. I miss her like crazy because I don’t get to see her nearly as often nowadays. When we do get together, though, it’s ace and it’s like she never left. And our visits are filled with [...]

How many calls make a sale?

In yesterday's blog post I said you should contact your customers and prospective customers often. You should. But how often? I’ve said it before and I’ll say it again: every day. Really. I send emails which arrive in people's inbox every working day and they're still here. And when they finish the first email series, I’ll carry on emailing [...]

You always want what you can’t have

So, did you make any changes to the way you do things after yesterday’s blog post? Did you think anything like: “Hell yeah, I don’t have to answer the phone every single time it rings?” or “I really don’t like working with that person. Hey, I don’t have to!” or “I do believe I’m going [...]

If a person in a position of authority ordered you to deliver a 450-volt electric shock to someone else, would you do it?     Most people would categorically state NO.    Yet in the 1960s, Yale University psychologist Stanley Milgram conducted a series of experiments showing that the reality is disturbingly different.     Milgram, [...]

    What makes you special? Do you know?      I only ask because quite a few of my clients, when I’ve first started working with them, don’t really know. They think they do, but when we start digging into their business, we often uncover what really makes them shine.     By the way, when I [...]

  I used to worry constantly about what other people thought of me.     I wanted everyone to like me, all the time. Just one of my many issues.     Of course, that’s ridiculous. Nobody is liked by everybody all the time. And you know what? That’s fine. (More about that another time.)     Why [...]

I mean, seriously? Do you know anyone who likes canned laughter?     It’s awful, awful stuff.     I’ve never met anyone who likes it. And TV writers and actors hate it too – they often complain. So why do so many TV shows use laugh tracks?     (Actually, have you ever watched Friends without [...]

Just how damaging are discounts?

In a previous blog post I told you that competing on price is a dangerous game? That following your competitors and dropping your prices to match theirs is a bad idea? Now I'm going to explain just why that is. Unless you live in a cave somewhere, you’ll be aware that every now and then the [...]