Old-school copywriting and a wee dram

A while ago, I went on a bit of an adventure in London. Have you heard of Drayton Bird? You will have done if you're a copywriter, or you've been reading my emails for any length of time.  He's one of the old-school copywriters. Knew all the Mad Men types back in the day. Knows more [...]

What is vision without action, amigo?

My Inner Circle Member Dom sent me an email a few days ago, containing a Japanese proverb: "Vision without action is a daydream; action without vision is a nightmare." I know, right? It sounds like one of those awful motivational memes that goes flying around Facebook, posted by people who do nothing but post motivational [...]

A few short weeks until…

Last week, as I said the other day,  it was mine and Joe's wedding anniversary.  I can't believe 7 years have flown by since we got married. That's crazy. It feels like only yesterday and, at the same time, it feels like I've known him forever.  And I can't believe this time last year, we were [...]

A rock through the window

Well. The world didn't end last week. In the midst of a bazillion armchair commentators commenting on the strangest election ever (doesn't it just feel like you're in a cartoon this year? Just me?) I'm more interested in why America now has a president elect who's a misogynistic, narcissistic, orange guineapig.  I was thinking about [...]

Everybody was kung fu fighting

I feel a bit odd today. Like I've passed some kind of event horizon, and I'm not sure what happens next.  It's the week after last week – obviously – but last Friday was my two-day workshop. My first live workshop. And I spent the several weeks in the run-up to it flipping out. Not [...]

Morpheus was a wise man. He knew what was what. In his search for The One in The Matrix, he met many pretenders. Many people who thought they could be The One. But, as he himself said, there is a difference between knowing the path, and walking the path. It's not enough to know what to do [...]

I had all sorts of weird dreams the other night. Slept dreadfully, in fact, because something was happening the next day that I was somewhat apprehensive about. I was off to have a photoshoot.  Images I can use on my website, in my marketing materials, that kind of thing. And I was apprehensive because I hate [...]

Those who test don’t go bankrupt

I am a copywriter, so you might expect me to say there's nothing more important than good copy. But you'd be wrong.  In fact, there are a few things that are more important than good copy, including having a good product or service. After all, if your product is no good, all the marketing in [...]

Happiness 3: Ditch the dithering!

Are you a ditherer? Do you struggle to make decisions? Me too, sometimes. I used to struggle for hours — days — over whether or not to do something. These days, I tend to make more snap decisions than I used to. That might sound reckless, but there’s a very good reason behind my impetuosity: [...]

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