targeting

Scared of political doo-doo? Read this

It's voting day today in the UK. We're having a General Election. There's a lot of fearmongering and bile-spewing from all sides -- and I'm not going to add to it today.  Today, I'm going to point out two things: Politics is important. Really fucking important. Health, education, social welfare, transport, infrastructure, science, culture, the [...]

One-night-stands won’t make you money

What drives you wild? For me, it's stroking the insides of my elbows and the backs of my knees...    It's not obvious. It's not the kind of thing a one-night-stand would know. Joe, though... he knows. We've been together for quite a few years now and he knows me very, very well. He knows [...]

Screaming sweet nothings into your ears

"You are not The One." Not special. Not magical.   Remember when the Oracle told Neo he wasn't The One in The Matrix? How crushed he was? Then remember how Neo went on to beat the machines in round 1? The Oracle didn't tell Neo what he wanted to hear. She wasn't whispering sweet nothings [...]

Want an extra 20 hours a month?

Your mission, should you choose to accept it, is... ...to identify your mission. Because if you don't have a mission, you're drifting aimlessly along, taking customers here and there, but never really getting anywhere. Today, I want you to think – really think – about why you're doing what you do. Not just why your [...]

All hail the bullshit bingo meter: good things come to those who wait. Ever wanted to bitch-slap people who come out with that inanity? Yep, me too.  I want to shriek "NO NUMBNUTS GOOD THINGS COME TO THOSE WHO WORK FOR THEM" But like all clichéd inanities, there's some truth in it. Patience is a [...]

Remove spike from butt and STAND OUT

What lengths would you go to, to fit in? Are you like this puffin?  *disclaimer* I have no idea if the following story is actually true, but it made me laugh and cry. *disclaimer ends* So, biologists wanted to reintroduce puffins to the islands of the east coast of the USA. Puffins are really social [...]

Dropping a value bomb on yo’ ass

Today I'm giving you a little nugget of pure gold. Way more value than I should give away free... and it doesn't happen often. So listen up. Come closer. Pull up a chair... And I'll tell you a tale of lost money and easy wins. I had an accountant. A firm of accountants, in fact, [...]

Embrace your weirdness: make more moolah

The struggle is real, buttercup. A burning desire to stand out and be different, to achieve something special... balanced by the soul-sucking instinct to fit in.  Struggling to NOT to get pulled into the same black hole of beige (beige hole?) as everyone else... but terrified of drifting off alone. Every fibre in your body screaming [...]

Business suicide squad destroys sales

Supervillains. Superheroes. Splosions. What's not to like? Well, Suicide Squad, that's what.   Didn't even get to the end of it last night, and it's rare I leave a film unfinished (easily pleased, me)... and a little pissed off that my hopes were dashed. See, I love comic book films. I spend a fair amount [...]

Lubing up your word funnel

People all over the world are choking. Choking on lumpy messages that actively get in the way of them buying. And it's a crying shame. I see emails that are filled with long words and longer sentences, so you're asleep before the climax. Sales pages that read like a drunken spider's staggered across a school [...]

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