think for yourself

The motivational pants of poverty

Brace yourself: a rant is coming... About motivational mindset pants.  I'm interviewing a rather splendid lady today for my podcast. Her name's Stefanie Arroyo, and she runs a group call Marketing, NOT Mindset.Somewhat amusingly, she changed the name of her group fairly recently to focus on marketing, not mindset... and a bunch of her members got [...]

Running face-first into tiny willies

I was talking to a friend a couple of days ago. She shall remain nameless to protect the loony. And we were talking about her Man Woes.  Specifically, how she kept running face-first into tiny willies. And so she’s done with men (for now) while she works out a different strategy. After I'd stopped snorting [...]

"Take that frown and turn it upside down!" Said with manic Stepford-Wives glassy smile and empty eyes.  Just another meaningless platitude from people who can't cope with the real world. Well, here's my antidote to that: keep your frown and use it to power yourself to success. In a world filled with fake positivity and [...]

The exploding spider marketing plan

There were exploded spiders all over the page. They were supposed to be hands. A page full of hands doing different hand gestures. But they looked like exploded spiders. Have you ever tried to draw feet? Or hands? Or both? It's trickier than it looks. You end up with thumbs on the wrong side, strangely [...]

One-night-stands won’t make you money

What drives you wild? For me, it's stroking the insides of my elbows and the backs of my knees...    It's not obvious. It's not the kind of thing a one-night-stand would know. Joe, though... he knows. We've been together for quite a few years now and he knows me very, very well. He knows [...]

Business flirts: don’t date me

If you're an All Or Nothing person, you need to read this. I'm that person. When you do crazy tricks 4m above the ground on a bar hanging from two ropes, you kinda have to be.   There's a move in trapeze called the millwheel. In essence, the trapeze bar becomes an axle or a [...]

Are you groping in the dark?

Picture this: it's 10pm, it's dark, and I'm up to my hands and knees in soil, groping in the dark with a headtorch. And trying not to knock over my beer. Actually, you don't have to picture it -- look at this: That's me, planting all my lovely new vegetables, by the light of my [...]

Screaming sweet nothings into your ears

"You are not The One." Not special. Not magical.   Remember when the Oracle told Neo he wasn't The One in The Matrix? How crushed he was? Then remember how Neo went on to beat the machines in round 1? The Oracle didn't tell Neo what he wanted to hear. She wasn't whispering sweet nothings [...]

Get your butt out of my face

I like big butts and I cannot lie! Not yours, though.  No offence, like. It's just big buts have no place in your business or your vocabulary. Because ohmygod is there anything more annoying than the words "Yes, but..." Don't answer that. It's a rhetorical question. When it comes to business and marketing, take it [...]

Why you should always sniff your experts

Would you eat regurgitated fish? Are you a penguin? Sometimes I think the business world is just filled with baby penguins, gorging on regurgitated information.  Information that was useful and interesting, once... but now it's like chewed-over fish, vomited out by self-professed "experts" who don't really understand it. It's easy to fall for it, too, [...]

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