trust

In a couple of weeks, I'm giving a talk and doing a workshop at my mentor's event. Jon McCulloch, aka the Evil Bald Genius, asked me to come and talk about one of the things I do best: helping businesses be more fucking interesting.  I was pretty chuffed, because Jon's well known as pretty much [...]

The motivational pants of poverty

Brace yourself: a rant is coming... About motivational mindset pants.  I'm interviewing a rather splendid lady today for my podcast. Her name's Stefanie Arroyo, and she runs a group call Marketing, NOT Mindset.Somewhat amusingly, she changed the name of her group fairly recently to focus on marketing, not mindset... and a bunch of her members got [...]

Gooseberry gin gift keeps me grinning

We need to talk about gin. Specifically, gooseberry gin.  Even more specifically, the bottle of gooseberry gin that arrived beautifully packaged and addressed to me, accompanying a card from Sarah, one of my Superheroes. I know I'm a bit flippant sometimes, but I actually have all the feelz. Too many of them, a lot of [...]

Narcissistic selfie monster gobbles sales

Turn a little to the left... dip your chin... lower your eyelashes... tilt your head slightly -- there! That's it! DUCKFACE!  Repeat ad naseum, all day and all night. This, ladles and jellyspoons, is the modern horror. The Narcissistic Selfie Monster. People so absorbed in taking pictures of themselves and posting them on social media, [...]

"Take that frown and turn it upside down!" Said with manic Stepford-Wives glassy smile and empty eyes.  Just another meaningless platitude from people who can't cope with the real world. Well, here's my antidote to that: keep your frown and use it to power yourself to success. In a world filled with fake positivity and [...]

One of my Superheroes asked for book recommendations the other day. She's been working her way through the marketing masters, and is nearly at the end of Dan Kennedy's 35,296 (bloody excellent and readable) books.  She wants to know who to read next. Good question, and I have a bunch of suggestions for her -- [...]

One-night-stands won’t make you money

What drives you wild? For me, it's stroking the insides of my elbows and the backs of my knees...    It's not obvious. It's not the kind of thing a one-night-stand would know. Joe, though... he knows. We've been together for quite a few years now and he knows me very, very well. He knows [...]

The salad spinner sales system

Have you ever used a salad spinner? No?  Then you've never lived. A week or so ago, I'd finally had enough: soggy lettuce was ruining my lunches. So I bought a salad spinner from Amazon. It's great. It's a virulently bright green lid, with a big basket for all the lovely washed lettuce from my [...]

Get your butt out of my face

I like big butts and I cannot lie! Not yours, though.  No offence, like. It's just big buts have no place in your business or your vocabulary. Because ohmygod is there anything more annoying than the words "Yes, but..." Don't answer that. It's a rhetorical question. When it comes to business and marketing, take it [...]

Why you should always sniff your experts

Would you eat regurgitated fish? Are you a penguin? Sometimes I think the business world is just filled with baby penguins, gorging on regurgitated information.  Information that was useful and interesting, once... but now it's like chewed-over fish, vomited out by self-professed "experts" who don't really understand it. It's easy to fall for it, too, [...]

1 2 3 7 8