USP

I  don't know about you, but I used to struggle to focus. Or, at least, I thought I did. The truth is, I've always focused just fine... when I picked something to focus on.  My problem, more often than not, was distractions. Deciding what came first. Setting a priority. So how did I fix this? Well, I [...]

I asked, you answered

Yesterday, I asked you to get in touch and tell me your USP. I had several replies, so I thought I'd share a couple with you.  All the replies I received were along the same lines, so I wanted to show you what we can do to improve them. Here's one: "I guarantee I will [...]

This should be your bare minimum…

If you want your customers and clients to love you, you can start by doing what you say you're going to do. And if for some reason you can't – and things do happen – tell your customers and clients why, apologise, and fix it. Joe and I get a meal box from HelloFresh every Monday. It's a great [...]